SALES / MARGIN / MANAGEMENT

Sales are growing.
Margin not necessarily.

We help management regain control over margin, pipeline, and future revenues by combining data from CRM, ERP, and finance into one coherent decision-making picture.

Not a ‘post-fact’ report.
Visibility before money slips away.

No sales pitch. After the conversation, you'll know if you're truly profiting from sales — and where money is leaking.

IS THIS ABOUT YOU?

If this sounds familiar — there are ways to change it!

Revenue is growing, but profit isn't keeping up

Sales representatives 'deliver targets', but the CFO shakes their head

Forecasts are declarations, not predictions

The pipeline looks good... until month-end closing

Discounts and terms are negotiated without a full customer picture

You don't know which customers are truly profitable

Margin disappears somewhere between the offer and the invoice

Each department calculates sales differently

This is not a problem for sales representatives.
It’s a problem of lack of control over information.

WHY COMPANIES LOSE MARGIN DESPITE SELLING

Why does sales without data control lead to losses?

Because in most companies:

  • CRM shows the pipeline,
  • ERP shows invoices,
  • controlling calculates margin after the fact,
  • and no one sees the full customer history in one place.

Sales decisions are made:

  • without knowledge of real profitability,
  • without impact on cash flow,
  • without control over the consequences of discounts.

We connect sales with finance.
And only then does true margin management begin.

WHAT EXACTLY WE ORGANIZE IN SALES

From first contact to real financial results

360° Customer View

We build one, common customer picture.

  • sales history
  • commercial terms and discounts
  • payments and delays
  • complaints and service costs
  • current pipeline

Effect:
sales decisions based on facts, not intuition.

Customer and Product Profitability

We show where the company truly makes money.

  • margin per customer
  • margin per product / business line
  • underperforming customers
  • products that only look good on revenue

Effect:
no more rewarding unprofitable sales.

A Pipeline and Forecast You Can Trust

We turn declarations into predictions.

  • CRM integration with ERP and finance
  • tracking forecast changes over time
  • risk analysis at the sales opportunity stage
  • realistic revenue forecasts

Effect:
management is no longer surprised by the results.

Revenue Management

(revenue management)

We build a system for looking into the future.

  • full path: opportunity → project → invoice
  • control of values and deadlines
  • analysis of deviations and leakages
  • managing change in the pipeline

Effect:
predictable revenues instead of ‘surprises’.

HOW IT LOOKS IN PRACTICE

Real Management Stories

Underperforming Sales — Stopped in Time

Situation:
A B2B company with high volumes, low profitability, and aggressive discounts.

Transformation:
360° Customer View + margin per customer + sales-finance integration.

Effect:
Immediate identification of unprofitable contracts. Renegotiation of terms. Sales began to genuinely generate profit.

Revenue Management across Three Continents

Situation:
A global company, 13 countries, Excel-based forecasts, lack of consistency.

Transformation:
CRM + ERP + data warehouse + Power Apps for forecast adjustments.

Effect:
One version of the pipeline. Full control of future revenues. Managing change instead of reacting after the fact.

A Forecast That Finally Adds Up

Situation:
Sales forecasts diverged from actual results.

Transformation:
Analysis of history, pipeline dynamics, and actual closures.

Effect:
Forecasts became a management tool, not just a presentation.

WHY RESIVO

Why Management Chooses Resivo

HOW WE START

Quick Diagnosis, Zero Empty Promises

01

30-min sales and margin diagnosis

02

Identification of the biggest leakages

03

Proposal for control architecture

04

Decision:
implement / do not implement

No team reorganization

No CRM change 'just because'

No vendor lock-in

READY FOR CONCRETE RESULTS?

Do you want to know if you are truly profiting from sales?

Analysis: pipeline, margin, customers, forecast, revenues.